The International Halal Science and Technology Conference 2024 (IHSATEC): 17th Halal Science Industry and Business (HASIB)
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Conference Name
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The International Halal Science and Technology Conference 2024 (IHSATEC): 17th Halal Science Industry and Business (HASIB)
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Conference Acronym
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IHSATEC 2024: 17TH HASIB
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Conference Date
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December 19-20, 2024
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Proceedings Title
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Leveraging the Concept of a Meaningful Journey to Develop Halal Tourism in Indonesia: Study Case at ESQ Tour and Travel
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presented at
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The International Halal Science and Technology Conference 2024 (IHSATEC): 17th Halal Science Industry and Business (HASIB)
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Poster Author(S)
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- Niken Chaerunisa | Universitas Ary Ginanjar | Indonesia
- Ahmad Maulidizen | Universitas Ary Ginanjar | Indonesia
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Conference Title
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IHSATEC 2024: 17TH HASIB
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Abstract
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Background – Indonesia has vast potential for developing its halal industry, particularly in sectors such as food, non-food products, and services. Halal tourism has become increasingly important due to its ability to cater to leisure, lifestyle, and personal well-being needs.
Purpose – This study explores the concept of a meaningful journey within the context of halal tourism and examines its strategic implementation by ESQ Tours and Travel Indonesia.
Design/methodology/approach – Utilizing a qualitative descriptive approach combined with a case study method, data were gathered through interviews, questionnaires, and documentation. Managerial representatives were selected via purposive sampling, and the data were analyzed using NVivo 12 Plus software to efficiently categorize and interpret the information.
Findings – The research reveals that the concept of a meaningful journey, specifically its focus on meaningfulness, is integral in shaping memorable tourism experiences. These experiences enhance participants' post-trip performance and strengthen their intention to revisit, making meaningfulness a key factor in halal tourism's continued engagement.
Research limitations – The study is limited to the case of ESQ Tours and Travel Indonesia, which may affect the generalizability of the findings to other halal tourism providers or regions.
Originality/value – This research contributes to the understanding of how fostering meaningfulness in travel experiences can create sustainable engagement in the growing field of halal tourism, offering practical insights for industry stakeholders.
Keywords: Halal Tourism Development, Meaningful Travel Experience, Halal Tourism in Indonesia, Spiritual Tourism Journey, Muslim-Friendly Travel Strategy
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Publisher Name
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Yayasan Sinergi Riset dan Edukasi
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Publicantion Date Print
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Publication Date Online
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19-12-2024
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Enter "YES" or "NO"
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NO
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Issue Number
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1
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Volume Number
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Galley Number
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