The International Halal Science and Technology Conference 2024 (IHSATEC): 17th Halal Science Industry and Business (HASIB)
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Conference Name
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The International Halal Science and Technology Conference 2024 (IHSATEC): 17th Halal Science Industry and Business (HASIB)
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Conference Acronym
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IHSATEC 2024: 17th HASIB
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Conference Date
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December 19-20, 2024
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Proceedings Title
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User Perception Analysis of SiHalal App: A TAM Approach in Indonesia
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presented at
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The International Halal Science and Technology Conference 2024 (IHSATEC): 17th Halal Science Industry and Business (HASIB)
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Poster Author(S)
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Diky Faqih Maulana, Imelda Fajriati
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Conference Title
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IHSATEC 2024: 17TH HASIB
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Abstract
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Abstract
Background – In response to growing demand for halal-certified products in Indonesia, the Halal Product Assurance Organizing Agency introduced the SiHalal application to streamline the halal certification process for producers and service providers. As the country with the world’s largest Muslim population, Indonesia requires accessible, user-friendly digital tools to support halal certification, essential for regulatory compliance and consumer trust.
Purpose – This study investigates the perception and behavioral intentions of halal product process assistants in using the SiHalal application. Specifically, it examines how perceived usefulness, perceived ease of use, attitude, perceived enjoyment, and image interactivity technology (IIT) influence users' intentions to adopt this digital platform, based on the Technology Acceptance Model (TAM).
Design/methodology/approach – Data was collected through a questionnaire distributed to 215 high performance halal product process assistants across Indonesia. The responses were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). This quantitative approach allowed for a comprehensive analysis of how each factor contributes to the overall acceptance and use of the SiHalal application.
Findings – The study’s findings suggest that perceived ease of use and perceived usefulness are key predictors of users' attitudes toward SiHalal. Additionally, IIT significantly contributes to perceived enjoyment and positive attitudes, underlining the importance of user-friendly design and interactivity for enhancing engagement. A positive attitude toward SiHalal was found to strongly correlate with increased behavioral intention, emphasizing that ease of use, visual engagement, and perceived benefits are crucial to fostering consistent application use.
Research limitations – This study is limited to halal product process assistants within Indonesia, which may affect the generalizability of its findings to other user groups or regions. Further research is recommended to assess the applicability of these results in broader contexts or among different stakeholders.
Originality/value – This study contributes to the understanding of Islamic fintech acceptance within specialized, religiously sensitive contexts, demonstrating TAM's effectiveness in exploring technology adoption for halal certification. By integrating TAM with IIT, this research provides a valuable framework for evaluating digital solutions designed for regulatory purposes, with implications for similar applications in global halal markets.
Keywords: Technology Acceptance Model (TAM), SiHalal Application, Halal Certification, Image Interactivity Technology (IIT)
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Publisher Name
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Yayasan Sinergi Riset dan Edukasi
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Publicantion Date Print
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Publication Date Online
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19-12-2024
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Enter "YES" or "NO"
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NO
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Issue Number
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1
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Volume Number
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Galley Number
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